Microsoft's AI-powered Bing challenges Google

"It's a new day for search... The race starts," Nadella said at a launch event.

Bing search engine will put the powerful capabilities of language-based artificial intelligence, CEO Satya Nadella said, declaring what he called a new era for online search.

"It's a new day for search... The race starts today," Nadella said at a launch event, marking the start of an unprecedented challenge to Google's two-decade dominance of the search engine market, using the technology created by the developers of AI bot ChatGPT.